Meograph is a website designed for users to create their own “moments” as they are called on the website. A number of moments are then put together to create a video to express something important to the user. The basic idea is that the user will use a voice over to introduce the idea, and then insert part of a youtube video to show their idea in action.

Here is an example of what this looks like http://www.nba.com/fanrewind/#meograph=85314

If you notice, the link to this video does not take you to the Meograph website. That is because Meograph markets itself to companies in the way of ad campaigns. The main market that Meograph tries to reach are the big businesses looking for new marketing strategies. The interactive way that a user can create their feature with this tool allows companies to, in turn, interact on a more personable level with their market.

Take the above example. The NBA has put out a call for action for fans to create a video with meograph expressing any of their favorite NBA moments. This allows fans to feel like they are part of the NBA brand, and at the same time allows the NBA to market themselves as a fan-first company. In addition, the NBA is also relieved of the duty of creating packages themselves. Lazy? …..or smart?

Beyond the campaign market for higher companies, Meograph is also available to the everyday user to have fun with. This could be a good tool for students to use when creating visual projects. The tool is accessible to everyone, and has great usability for all demographics.

Inklewriter is a website that allows the user to write stories and see their stories change by adding a different ending or a different twist in the middle of the story. Inklewriter also allows readers to make choices about the stories they are reading.

This is what makes Inklewriter a unique site for both readers and writers; writers no longer have to cut out parts of their stories and readers can decide which path they want the characters to follow.

There is no cost to make an account on Inklewriter, and you actually don’t even have to make an account to write or read stories. Inklewriter even saves the story on a local drive. However, if you want to work on more than one story at a time, you need to make an account.

The intended audience for Inklewriter is anyone who is interested in creative writing, especially those who want to make their stories interactive. The secondary audience includes people who are looking to read interactive stories and, as stated by the founders themselves, teachers who are looking for tools to get students interested in writing.