I choose to analyze Meograph, a site that allows customers to create a video focused on their brand that they can then embed into their own websites. I was attracted to this tool because it is a brand marketing tool, and I want to pursue a career in digital brand marketing. Therefore, this tool could be something that I could utilize in my future job. I also can use this tool to create a video focused on my brand that I can then display on my personal website. Analyzing this tool will allow me to add another skill to my arsenal that I can implement in my future career and that I can show a future employer in order to make me a more qualified and tech savvy candidate.