Affordances

Meograph’s website is set up in a very visually appealing way. It uses more visuals than it does text in order to convey the company’s service. This allows the user to navigate through the website without feeling bored or constrained to reading about every little thing.

The website also does a good job in interactivity. Meaning that the designer coded the website to seem like more of a multimedia feature rather than just a static interface. The first thing you see on the home-page is a scrolling menu. This menu illustrates the partnerships with big-time companies that Meograph has established. Establishing this credibility early is a good thing to do. As a user, I personally was intrigued that companies such as the NBA and TBS use the service provided by Meograph. With those being big multimedia organizations, I immediately want to know more about how this service is useful.

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Another element that the website has done a good job with is the navigation. Most of what’s needed to know about Meograph is on the home-page. While there are multiple things that the website wants to get across, the spatial aspect of how each section is broken up is well distributed. Alike things are positioned together and bigger gaps as well are bigger headings are used to separate new ideas that are not so alike.

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The “try it yourself” page of Meograph is put together strong in the sense that directions are clearly given. The way that the breakdown has been targeted to fit a first time user such as myself is easy to follow and easy to grasp. Arrows are pointing towards the next step, and illustrated media helps you navigate to whatever is needed to add. Additional examples are also given within this tool. These are examples that go beyond  what’s shown on the homescreen as full examples.

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